AI Use Cases in Search Engines
A search engine has several key features that make it an effective tool for discovering information on the internet. Modern-day search engines provide relevancy ranking, personalized search, autocomplete, and image and video searches. Artificial intelligence (AI) has altered how we search for information online and offers users the most precise and relevant results. This blog will explore how AI, specifically natural language processing (NLP) and machine learning (ML), are used in search engines to deliver users more accurate and personalized search results. Machine Learning ML is a crucial AI technology used in search engines. ML algorithms, such as decision trees, gradient-boosted trees, random forests, support vector machines, and neural networks, use vast data to learn patterns and make predictions. In search engines, ML algorithms are utilized to personalize results for each user. ML algorithms dissect a user’s search history, position, and preferences to provide results that appl