Every SaaS and subscription company should track key performance indicators (KPIs) that provide valuable insights into business health, and many startups are hesitant to invest in subscription analytics tools. In fact, despite the enormous upside, a cash-strapped startup may opt for manual analytics and forecasting processes. On the other hand, effective subscription business analytics can assist startups in streamlining metrics tracking so that they can make data-driven decisions and scale. A subscription analytics dashboard can provide deeper insights than manual analytics efforts and ultimately save startups money. In this article, we'll review some of the most essential data analytics subscription metrics and explain why startups should consider implementing automated analytics and reporting software. Understanding Subscription Analytics While each subscription business will have different data analytics requirements, the following are the minimal requirements for viable anal...
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